The Ultimate Taylor Swift London Experience 2024

The Ultimate Taylor Swift London Experience 2024

Thursday, 20 June 2024

Hey Swifties!

It's been a long time coming...



London is ready for Taylor Swift's Eras Tour, we just know it’s going to be amazing! "Are you ready for it?"
Taylor is taking over Wembley Stadium this summer with eight shows: June 21, 22, 23, and August 15, 16, 17, 19, and 20. London is gearing up for an electrifying three-hour show, where she will deliver her biggest hits and surprise songs. 

Joining her for these iconic nights is Paramore, along with special appearances by Mette, Griff, and Benson Boone on various dates in June.🎤✨

Book your stay with us now to ensure you are close to the action! Mark your calendars, grab your glitter, and get ready for the concert of a lifetime! 🎶💖

Taylor Swift wearing a stylish fringe dress, posing with the iconic London Underground visible in the background.

First, let’s talk about the best ways to get to and from Wembley Stadium.  The London Underground (tube) is your best friend. If you're staying at the Royal National Hotel, it's just a 10-minute walk to Euston, where you can catch the Metropolitan line for a quick 20-minute ride to Wembley Park Station. Wembley Park Station is on the Jubilee and Metropolitan lines, which means it's super easy to reach from anywhere in central London.

For smooth travels, grab an Oyster card or use contactless payment. It's cheaper and faster than buying single tickets! Trains run frequently but try to avoid the post-concert rush by leaving a bit early or chilling at a nearby bar afterwards.

Safety tip: Stick with your friends, especially late at night, and keep an eye on your belongings. London is generally safe, but always stay aware of your surroundings. If you are travelling solo, why not make new Swiftie friends at one of our hotels for solo explorers

Taylor Swift with a surprised expression on her face, standing in front of the Black Dog Pub.


Madame Tussauds
Step into "a daydream" at Madame Tussauds, where you can snap pics with Taylor's wax figure and other stars. It's a selfie paradise!

Hampstead Heath
Feel "all too well" in the beauty of Hampstead Heath. It's perfect for a peaceful stroll and a break from the city buzz. 

The Black Dog - Vauxhall
"Are you ready for it?" The Black Dog in Vauxhall offers a cosy pub vibe, ideal for casual dining and chill drinks with friends.

Taylor’s Favourite Kebab Shop - Kentish Town
"All the rumours are true!" Taste the kebabs at Taylor's favourite spot in Kentish Town. It's a must-try for late-night bites.

The London Pub
Find your "London Boy" at The London Pub. Enjoy traditional British food and maybe meet someone special in this fun setting. This is also a good place to sit on the open terrace and prep before the concert!

Camden Market 
"Dress" to impress with unique finds at Camden Market. Discover trendy Taylor-inspired outfits and accessories in this vibrant area.

Notting Hill
Explore "Wonderland" on Portobello Road, Notting Hill, filled with charming boutiques and chic shops perfect for a Swiftie shopping spree.

Taylor Swift in a white Grecian-style dress, gazing to the side, with The London Pub in the background.


We don't mean to “threaten you with a good time, but these Taylor Swift events in London are sure to give you the time of your life! 

BallieBallerson - Shoreditch
Dive into a playful night at BallieBallerson in Shoreditch, where a Taylor Swift-themed event will have you dancing and singing along to all her hits while surrounded by vibrant ball pits. It's the perfect spot to let loose and celebrate your love for Taylor. 

When: Every Saturday from 22nd June 2024. 
Time: 12:00 pm - 14:00

100 Wardour Street - Soho
Head over to 100 Wardour Street in Soho for a swanky Taylor Swift event. With live music, themed cocktails, and a chic ambience, this venue offers a sophisticated yet fun experience that captures the essence of Taylor's style and spirit. 

Artists: Lexie & Her Band with DJ Cris Ciota.
When: June 23rd
Time: 12:00 pm to 17:00 

Tonight Josephine’s
Join fellow Swifties at Tonight Josephine’s for a night full of Taylor Swift magic. Known for its Instagram-worthy decor and lively atmosphere, this event promises plenty of photo ops, themed drinks, and nonstop dancing to your favourite Taylor tracks. Taylor-themed karaoke parties throughout June, July and August, featuring lip sync battles, dance-offs and prizes for the best dressed.

Hard Rock Cafe - Piccadilly Circus
Celebrate Taylor Swift in the heart of London at the Hard Rock Cafe in Piccadilly Circus. They are hosting a Swifties brunch on Friday, 16th Aug 2024 from 9:00 am - 11:00 am.  Enjoy delicious food, iconic memorabilia, and a special Taylor Swift event that brings fans together for a fun-filled morning! 

Mark your calendars, Swifties! You won't want to miss these events!

Taylor Swift, dressed in a white top and red skirt, against the backdrop of Oxford street in London.


Taylor Swift Outfit Ideas

Here's how to channel Taylor's iconic style because it “never goes out of style” 

  1. Vintage-Inspired Dresses: Taylor loves her vintage looks. Think floral prints, lace details, and fit-and-flare styles. Look for dresses that are both feminine and flirty but still comfortable enough to dance in all night. 
  2. Bold Red Lips: One of Taylor's signature looks is her bold red lipstick. It's an effortless way to make a statement and complete any outfit. 
  3. Sparkly Elements: For the concert, add a touch of sparkle to your outfit. Sequined tops or even sparkly accessories can help you shine like Taylor.
  4. Statement Sunglasses: Taylor often sports stylish sunglasses. Whether you go for classic cat-eye frames or oversized shades, they can add a cool touch to your look.

Where can you shop?

  1. Head to Oxford Street, this iconic shopping street never disappoints. Stores like Urban Outfitters, Zara, and H&M offer trendy, affordable options. You're sure to find the perfect Swiftie outfit! 
  2. Next up is Brick Lane or Camden Market for a more eclectic style. You'll find vintage shops, independent designers, and plenty of quirky accessories (we know you're on the hunt for friendship bracelets to exchange at the concert). 
  3. Not attending the concert but still want to join in on the fun? Relax over a glass of bubbles with your bestie at our Secret Library Bar at the Morton Hotel and exchange bracelets in style!
  4. You can also go to Covent Garden or Carnaby Street known for its boutique shops and unique finds, perfect for scoring that one-of-a-kind piece that will make your outfit pop.

Taylor Swift smiling with the City Sleeper Hotel room in the background, featuring a hotel bed with pristine white sheets.


We know you've spent most of your budget on tickets and extravagant outfits, so we’ve got the best affordable hotel recommendations to help you save on your stay in London. If you need a cosy, budget-friendly place to stay, look no further than our affordable hotels for budget adventurer Swifties! 

The Bedford Hotel
For all you Folklore and Evermore fans, the Bedford Hotel is the ultimate calm and comfy spot. It offers affordable rates, making it the perfect spot to crash after belting out your favourite Taylor hits. Plus, it's just a 10-minute walk from Covent Garden, so you can easily explore the city before or after the concert.

The President Hotel
Lover and Speak Now vibes? The President Hotel has got you covered. This mid-range gem offers a fantastic atmosphere without breaking the bank. It’s reasonably priced and comes with all the amenities you need. Located near Russell Square station, it’s just a quick ride to Wembley, making it super convenient for concert-goers.

The Tavistock Hotel
Channel your 1989 and Fearless eras at The Tavistock Hotel. It’s nostalgic and welcoming, offering a comfortable stay without blowing your budget. Its proximity to Euston Station means you can easily access all the best spots in town. It’s perfect if you just need a place to crash after the concert. 

The Royal National Hotel
If you’re feeling a bit more Red and Reputation, The Royal National Hotel offers an adventurous and lively experience while remaining affordable. It’s the perfect blend of budget-friendly and convenience for your London adventure. Just a short walk to Russell Square Garden and with easy access to Wembley, it’s a great choice for an affordable and convenient stay.

The Morton Hotel 
For those embracing the Lover and TTPD vibes, the Morton Hotel for a boutique stay.  It’s ideal for those who want a little more comfort and style. Located minutes away from Russell Square station. Style meets convenience here. It’s perfect for a little splurge that won’t break the bank.

City Sleeper
Prefer the energy of Midnight's? The City Sleeper offers elegance and comfort without a hefty price tag.  Being close to the city's attractions ensures you can enjoy both the concert and the city’s highlights  with ease.

Top Reasons Swifties Should Stay At Our Hotels 

  • Proximity to Wembley Stadium: All these hotels offer easy access to Wembley Stadium, so you can get to the concert hassle-free.
  • Affordable Rates: Whether you’re looking for something budget-friendly or a bit more elevated, there’s a hotel for every Swiftie.
  • Explore the best of London: With Covent Garden, Oxford Street is just a short walk away whilst Camden Market is just a short bus journey, you can enjoy some sightseeing, shopping, and dining before or after the concert.
For more info and bookings, check out Imperial London Hotels

Book now and get ready for an unforgettable Swiftie experience! 💖🎤✨

Taylor Swift album featuring her Reputation Cover placed on a table. 


Ensure you're fully prepared for the concert with our handy checklist:

  • Tickets, IDs and Friendship Bracelets: Don’t forget the essentials!
  • Portable Charger: Keep your phone charged for all those Instagram stories.
  • Comfortable Outfit: Dress stylishly but don’t forget, you wanna be dancing on those feet all night long!
  • Snacks and Water: Stay energised and hydrated so you can scream to all the bridges!

"She is back after so long, London! Let's have a good run!"

Remember, tickets are in high demand, so purchase from trusted sources. Check the venue rules ahead of time to ensure nothing spoils your perfect night!


  • Concert Dates: Taylor Swift’s Eras Tour will be at Wembley Stadium on June 21, 22, 23, and August 15, 16, 17, 19, and 20.
  • Navigating London: Use the London Underground for easy access to Wembley and other attractions.
  • Must-Visit Swiftie Spots: Check out Madame Tussauds, Hampstead Heath, and various Swiftie-themed dining locations.
  • Exclusive Events: Enjoy Taylor Swift-themed events at BallieBallerson, 100 Wardour Street, Tonight Josephine’s, and Hard Rock Cafe.
  • Outfit Ideas: Channel Taylor’s style with vintage dresses, bold red lips, and sparkly accessories.

Book your stay now and create lasting memories with fellow Swifties by taking advantage of our exclusive group booking offers at Imperial London Hotels. 

Imperial London Hotels is your perfect base for the Eras Tour at Wembley. Offering a range of accommodations from budget-friendly to more elevated, our hotels ensure comfort and convenience, just a short walk from centrally located stations Covent Garden, Russell Square, Holborn, and Euston. 🌟

Book now and get ready for the time of your life! 🎤💖

London for Less

Special Offers

London for Less

Summer Savings
Book 2 or more nights and save up to 25% this summer on multi-night stays between 21st July - 8th September 2024.
Park for Free in London

Special Offers

Park for Free in London

Worry-free car parking in the city centre
Free parking when you stay for 3+ nights - Grab a space while you can. Free cancellation, up to 24 hours before arrival.