The inspiration and design for the Morton Hotel draws from elegant and vibrant imagery of the famous Bloomsbury Set who were a group of creative writers, artists and philosophers that once lived and worked in the area.
Each of our 34 rooms has been lovingly furnished with individual charm and themed around one of Bloomsbury Group’s most key members including Virginia Woolf and Roger Fry. With bespoke wallpapers and artwork based on the prints and textiles of the era, our charming boutique hotel offers a taste of English heritage just moments from Russell Square Underground station.
The smallest of the Imperial Hotel group, the Morton offers guests the option of our classic twin or double Bloomsbury Bedrooms, the top floor Omega Suite with kitchen and dining area or our Charleston Apartments. Our apartments are ideal for couples, families and longer stays, with the flexibility of having one or two interconnecting bedrooms, as well as the sofa beds.
Our rooms reflect the perfect balance of old and new, with a freshly inspired take on the classic Charleston decorative style & spirit, whilst incorporating all the modern luxuries one would expect whilst staying in a boutique hotel.
This theme has been carried across various details and furnishings throughout the hotel, from quirky silhouetted cushions on the beds to paintings and artwork in the hallways portraying the lives and work of the Bloomsbury Group. The innovative lighting in the entrance hall also features various well-known literatures written from some of the group’s members.
All bedrooms feature sizeable en-suites fitted with shower or bathtub, heated towel rails and under floor heating. Our thoughtful amenities including a comfy bathrobe and slippers ensure an unparalleled sense of comfort during your stay.
Each of our rooms also comprises of a 42” flat screen TV with Chromecast, free Wi-Fi access, in room safe, air-conditioning, Nespresso coffee machine, iPod docking station, telephone, hairdryer and tea/coffee making facilities. At the Morton Hotel we have perfected the finer details to make sure your visit is that extra bit special.
The Morton Hotel is the ideal choice for business travellers, holiday makers and long stay guests. Situated in the heart of Bloomsbury with views over Russell Square, the hotel provides the perfect base for your London trip. Our location enables easy access to London’s shopping and business centres as well as the renowned West End. An abundance of eateries just a stone’s throw away, ensures you are spoilt for choice when it comes to dining out.
The Library Bar located on the ground floor of the hotel, offers a plentiful continental breakfast buffet each morning. During the day guests can order light meals from our bar menu or partake in the fanciful tradition of afternoon tea.
The Morton Hotel has retained many beautiful features from the original building including an ornate fireplace with a stunning traditional cast iron stove. Discovered concealed behind an artificial wall in the basement, it was restored to its former glory with the original patterned tiling also remaining in place. The stove now creates a unique and beautifully interesting focal point in the Library bar and reception area.
You may also notice a large floor mosaic at the entrance to the hotel, which is another wonderful unique feature still in place from the original building. Adorned with the hotel’s name to welcome guests on arrival, the small mosaic tiles were replicated to replace the worn and damaged ones, in to preserve the Morton’s original charm and style.
A combination of distinctive design, a great central London location and genuine emphasis on service that offers a personal touch is what makes the Morton Hotel special. Our small, friendly team is highly committed to ensuring that all our guests welcomed and made to feel immediately ‘at home’ throughout the entire duration of your stay with us.