Which Imperial London Hotel Is Right for Your London Trip?

28 September 2026

Which Imperial London Hotel Is Right for Your London Trip?

Planning a trip to London is exciting, the first and the most important thing is to find just the right hotel that fits in your itinerary just perfectly. Do you want somewhere close to the action? A quieter retreat? A family-friendly base? Or perhaps you’re looking for rooftop cocktails, a great breakfast and a hotel you’ll be talking about long after you’ve checked out.

The good news is that all seven Imperial London Hotels share the same Bloomsbury location, one of the best-connected and most characterful neighbourhoods in central London. The difference is the experience each one offers.

Whether you’re travelling with family, planning a romantic weekend, visiting for the first time or simply looking for the hotel that best fits your style of travel, here’s how to find your match.

Seven unique hotels, one central location. Find the London stay that fits your style.

Quick picks: Choose your hotel | Explore special offers | See what’s on 

H2: Imperial London Hotels at a Glance: Which One Suits You?

H2: Find Your Hotel Based on Your London Trip

H3: Best for First-Time London Visitors

Choose: Royal National Hotel

First trips to London tend to be explorers. Big Ben, Buckingham Palace, Covent Garden, Soho, the British Museum, maybe a theatre show if you’re feeling organised. Royal National Hotel works particularly well because it places you in the middle of it all. Russell Square Station is nearby, King’s Cross and Euston are within easy reach, and many of London’s best-known attractions are either walkable or just a few Tube stops away.

Here you have The London Pub, where you can find British Pub classics, and London local drafts. If you are not an early riser you can go to Blooms Coffee and Pizza just head down in the hotel courtyard. 

Also consider: President Hotel

If you’d like the same central location with a slightly quieter feel, the President Hotel is a great alternative.

H3: Best for Families & Groups

Choose: Royal National Hotel or Tavistock Hotel

Travelling with family or a group means practical details suddenly become very important. Room layouts, food options, transport connections and somewhere everyone can agree on for dinner.

The Royal National is a strong choice for families wanting a convenient base for sightseeing. Tavistock works particularly well for travellers who want a slightly more relaxed atmosphere, with Tavistock Square Gardens nearby and Poppadom Indian Kitchen downstairs when nobody can agree where to eat.

Also consider: Morton Hotel

If apartment-style accommodation better suits your group, Morton may be worth considering.

H3: Best for Couples and Special London Breaks

Choose: Morton Hotel

If your idea of romance is getting lost in a good book together, Morton Hotel might be your perfect match. Inspired by Bloomsbury’s rich literary heritage, Morton feels more like a thoughtfully curated townhouse than a traditional hotel. Expect beautiful interiors, carefully chosen artworks, cosy corners and a sense of character that’s distinctly tied to the neighbourhood around it. Small in scale but big on personality, Morton is ideal for couples looking for something intimate, distinctive and a little different from the typical London hotel experience.

Also consider: The Imperial

For couples who want the hotel itself to be part of the adventure, The Imperial offers a more experience-led stay. Start the evening with rooftop drinks at Arcus, settle into Edit Bar & Lounge, and discover room types designed for memorable escapes. The Beacon features a private hot tub overlooking Russell Square, the Nest includes its own cinema area, while the Hideaway comes complete with a private terrace bath.

H3: Best for Solo Travellers

Choose: Bedford Hotel

Solo travel is often about finding the right balance between exploring and switching off, and Bedford Hotel does both beautifully. Overlooking the private garden, it offers a noticeably calmer atmosphere. Start the day with a walk through the garden, spend the afternoon exploring nearby museums and bookshops, then return somewhere that feels peaceful and welcoming. It’s also a great option for travellers bringing a four-legged companion, with pet-friendly stays available.

Also consider: City Sleeper at Royal National Hotel

For a more contemporary stay, City Sleeper offers modern rooms, amenities and everything you need for an easy, uncomplicated city break. Ideal if you’re planning to spend most of your time out and about exploring London.

H3: Best for a Stylish, Experience-Led London Stay

Choose: The Imperial

Sometimes the hotel is more than somewhere to sleep, it’s where the best parts of the trip happen. At The Imperial, mornings begin at Arcus Rooftop Bar & Restaurant, where breakfast is served alongside sweeping views across London. Prefer a slower start? Take your time and settle in for brunch instead.

As the day unfolds, Arcus becomes a destination in its own right. Inspired by London’s ever-changing skies, the rooftop brings together seasonal menus, cocktails, DJ nights and cultural events that reflect the energy of the city below. Downstairs, Edit Bar & Lounge is designed for those in-between moments. A coffee that becomes lunch. A quick drink that turns into an evening. A place to pause, meet, work or simply watch the day unfold.

When it’s time to reset, the Gym & Wellness Terrace offers a quieter side of The Imperial. Alongside top-of-the-range equipment, the outdoor terrace provides an unexpected moment of calm in the heart of central London. A chance to move, breathe and recharge before heading back out into the city.

H3: Best for a Quiet Central London Stay

Choose: Bedford Hotel

Central London and peace and quiet don’t always go hand in hand, but Bedford Hotel manages to offer both. Set around its private garden, it feels noticeably calmer than many city-centre stays while still keeping Bloomsbury’s museums, restaurants and transport links within easy reach. If you’re looking for somewhere to slow down after a busy day exploring London, this is a strong choice.

Also consider: President Hotel

The President Hotel offers straightforward comfort in an equally convenient location, making it a great option for travellers prioritising simplicity, convenience and value.

H3: Best for the Budget-Conscious Traveller

Choose: Royal National, Tavistock or President

Value means different things to different travellers. For some, it’s finding a central London location without stretching the budget. For others, it’s flexible room options for families, groups or longer stays.

The Royal National is ideal for visitors wanting a practical sightseeing base close to London’s major attractions. Tavistock Hotel combines value with character, plus easy access to Poppadom Indian Kitchen downstairs. Meanwhile, the President Hotel offers comfortable, uncomplicated stays in the heart of Bloomsbury.

Rather than one hotel always being the cheapest, the best choice often comes down to your travel dates, room requirements and the offers available at the time of booking.

H2: Where Can You Reach from Imperial London Hotels?

One of the biggest advantages of staying with Imperial London Hotels is that all seven properties share the same central Bloomsbury location.

From here you’ll find:

• The British Museum within walking distance
• Russell Square Gardens nearby
• Covent Garden and the West End easily reached on foot
• King’s Cross St Pancras and Euston close by
• Direct Piccadilly Line connections via Russell Square
• Some of London’s best museums, theatres, cafés and cultural attractions on your doorstep

The real luxury of a Bloomsbury stay? Spending less time travelling and more time enjoying London.

H2: Still Deciding? Match Your Priority to Your Hotel

H2: Find Your Imperial London Hotel

The good news is that there isn’t really a wrong choice. All seven Imperial London Hotels place you in the heart of Bloomsbury, close to London’s museums, restaurants, theatres and transport connections. The only difference is the kind of stay you’re looking for.

Whether it’s rooftop cocktails at The Imperial, a family break at Royal National, a boutique escape at Morton or a quieter stay at Bedford, there’s an Imperial London Hotel ready to match your trip.

Explore our hotels, compare your options and find the Bloomsbury stay that’s right for you.

FAQs

Are all Imperial London Hotels in the same area of London?

Yes. All seven hotels are located in Bloomsbury, one of central London’s most well-connected neighbourhoods.

Which Imperial London Hotel is best for luxury stays?

For a more premium, experience-led stay, The Imperial is the natural choice, with rooftop dining, wellness facilities and contemporary interiors.

Are any Imperial London Hotels pet-friendly?

Check individual hotel policies before booking, as pet-friendly options and terms may vary.

What are the closest train stations to Imperial London Hotels?

King’s Cross St Pancras, Euston and Russell Square Station are all conveniently located near the Imperial London Hotels portfolio.

Which hotels offer rooms for families of four or more?

Royal National and Tavistock are particularly well suited to larger family and group stays thanks to their flexible room configurations.

Can families or groups book rooms together?

Yes. Several hotels offer room options suited to families and groups travelling together.

Which Imperial London Hotels offer breakfast, restaurants or bars?

All hotels offer convenient dining options, while standout venues include Arcus Rooftop Bar & Restaurant and Edit Bar & Lounge at The Imperial, The London Pub at Royal National, Atrium Bar & Restaurant at President Hotel, Poppadom Indian Kitchen at Tavistock Hotel and Botanica Restaurant at Bedford Hotel.