This lifestyle destination is a striking new chapter in our story. A bold, modernistic landmark shaped by generations and now reimagined for a new era of curious travellers.

With 357 thoughtfully curated rooms, a workout suite, lounge, terrace, multiple dining spaces and a rooftop bar, this iconic building blends its strikingly restored architecture with mid-century modern design.

Set in the heart of Bloomsbury, and focusing on prioritising quality where it matters most, The Imperial will offer a touch of luxury to those looking for a stay that has a true sense of place in one of London's most storied neighbourhoods.