New Year’s Eve in London is one of those bucket-list experiences. NYE falls on a Wednesday  so it’s the perfect reason for a longer celebration. 

Moving on to the actual New Year’s Eve celebrations in London. Big Ben is the beating heart to the iconic countdown with fireworks filling the sky on the banks of the Thames. If you’re planning to see the new year in London, the big question is where to stay.

London gets busy during this time of year, hotels filling up with family, friends and transport busy with partygoers. That’s why staying in Bloomsbury with Imperial London Hotels is an easy choice. You’re in the middle of everything, minutes from the West End, Covent Garden and Trafalgar Square, but you can also take it slow in the quiet garden squares of Bloomsbury when you’re ready for a break.

With six distinct hotels, each with its own personality, we’ve got options for families, couples, groups of friends, and solo travellers alike. If you’re searching for London hotels on New Year’s Eve for the celebrations, this guide will help you plan the perfect stay.

Red London bus on route 10 to Hammersmith beneath sparkling Christmas bauble lights on Oxford Street at night, shoppers below. 

From Bloomsbury, you’re surrounded by the best of London’s celebrations. Spend the evening catching a show in the West End, walk through Covent Garden’s piazza, visit the Christmas market in Leicester Square or raise a glass in Soho before heading to the river for the midnight countdown. 

The city feels close at every turn, with Russell Square and Tottenham Court Road stations within a 10-minute walk, and the Thames and Westminster are just a quick hop away.  

By day, Bloomsbury invites you to explore historic streets, cosy cafés, and world-famous museums. Browse the British Museum, grab a coffee at Blooms Coffee and Pizza, or start the celebrations early at Bloomsbury Lanes. 

It’s easy to underestimate London’s size, but from Bloomsbury you’re close to the action. Here are some of the top countdown spots and their approximate travel times:

You’ll not have to worry about being stranded miles away after the fireworks; you’re already where you need to be, which is just a walk away from your hotel in Bloomsbury. 

No matter your style of New Year’s Eve, Imperial London Hotels has a stay to suit you. Each hotel puts you close to London’s celebrations while offering spaces to recharge, savour food and drink, and start 2026 in comfort.

For those seeking a sleek, modern stay, City Sleeper offers upgraded comfort within the Royal National Hotel. For those seeking a quiet night after the countdown, or a late-night bite with friends. Blooms Coffee & Pizza is just downstairs for a pizza (or two) or a slow morning coffee to start 2026 relaxed.

Royal National Hotel is ideal for families or groups coming to take up the NYE buzz. Rooms are comfortable and central, so you can join the festivities easily and come back to comfort when you need a break. Celebrate with hearty classics and a proper pint at The London Pub, where the atmosphere matches the city’s energy.

A dependable choice for travellers who want both location and atmosphere. Spend the evening exploring Covent Garden or the West End, then unwind with a dinner at the Atrium Bar & Restaurant or an immersive dining by Faulty Towers, a quirky and memorable way to ring in the new year.

Bedford is perfect for solo travellers or couples seeking a quieter New Year’s Eve. Relax in nature-inspired surroundings, enjoy light-filled rooms, and take your time at Botanica Restaurant & Bar, for an Afternoon Tea before stepping out for the evening celebrations.

The Tavistock Hotel features cosy art deco-inspired rooms with views over Tavistock Square. Easy Tube links make it simple to catch the fireworks or hop between celebrations. Pre-game at Woolf & Whistle or round off the night with flavours from Poppadom Indian Kitchen, perfect for a bite just before you head out to countdown.

Morton’s characterful rooms and literary-inspired décor bring Bloomsbury charm to life. Relax in the intimate Library Bar before heading out to celebrate. Book one of one- or two-bedroom apartments for extra space and privacy after London’s big night.

When it comes to New Year hotel packages in London, booking direct is the way to go. Enjoy 15% off your stays every time you book with us when you join the 1837 Club. Along with insider tips and extras like discounts on our diverse selection of bars and restaurants so you can focus on the celebrations, not the logistics.

To help you start the year stress-free, we’ve added touches like:

On-site options at Imperial London Hotels

You don’t have to venture far for good food and drink. Warm up before the celebrations: 

Stop at The London Pub for a proper pint and hearty classics in a lively setting.

Visit Blooms Coffee & Pizza for quick bites, coffee, and pizza on the go or slow evenings.

Find cocktails, sharing plates and a calming atmosphere at the Botanica. 

The Poppadom serves Anglo Indian dishes packed with spice and flavour with special menus that focus on authentic food from regions of India.

If you prefer to explore, you’ll find some of London’s best dining options nearby. Covent Garden has everything from fine dining to festive street food. Check out things to do in Covent Garden for more inspiration. 

Soho’s restaurants and bars are buzzing late into the night, while Charlotte Street is known for its international cuisine. Reservations are highly recommended on New Year’s Eve in London.

London’s New Year’s Eve fireworks are world-famous, and securing a good viewing spot takes some planning. Here’s what you need to know.

Yes. The riverside viewing areas are ticketed and usually sell out quickly. Always buy tickets from the official source via the Mayor of London website.

The Tube runs late, but expect station closures around Embankment and Westminster. One-way systems and crowd management are common. Walking is often the fastest option once you’re in central London. Keep bags light and allow extra time. Bloomsbury is only a few stops on the bus or a 20-30mins walk from these spots. 

London is very busy on New Year’s Eve, so set a meeting point in case your group separates. For step-free access, Tottenham Court Road (Elizabeth & Northern lines) is a good Bloomsbury option.

This annual parade is a London tradition, featuring performers, marching bands and colourful floats. It winds through Piccadilly and Westminster, easily reached from Bloomsbury by Tube or a 20-minute walk or a quick bus ride. 

Ease into 2026 with brunch at the Brunswick Centre, or take a gentle stroll through Bloomsbury’s garden squares and bookshops. The British Museum often reopens on New Year’s Day, but attraction holiday hours might differ from usual.

If retail therapy is your reset of choice, Tottenham Court Road and Oxford Street are just minutes away. New Year sales start on Boxing Day (26th December), making a perfect excuse for retail therapy.

London on New Year’s Eve has unforgettable fireworks lighting the sky, the buzz of the countdown, and the joy of starting a fresh year in one of the world’s greatest cities. Choosing Imperial London Hotels in Bloomsbury means you’re close to the action, with six hotels offering comfort, style and value.

Book Direct now and start planning your London trip for New Year’s Eve.