Morton interior design


Hotels Shaped by two centuries of stories

Our family of hotels has been shaped by the city since 1837. London's in us as much as we're in it - and here you're welcomed to the heart of it all. 

Read on below to find out more about our rich history. Having been in London for almost two centuries, we've come to know it well and have plenty of stories to share. 

Here are some of our favourite chapters so far:
About Imperial in the Year 1815


Imperial London Hotels has a rich history spanning almost 200 years, beginning in 1815 when Henry Walduck was granted a license to open a Catering Establishment in Gravesend, which quickly began to flourish.

His son, Henry Thomas Walduck, moved to London in the early 1830s. He purchased a hotel in Warwick Court which was sold in 1863 by his son, Henry Walduck Jnr, who moved to Bloomsbury and purchased the lease of the old Bedford Hotel for £290 at an annual rent of £90.

At the time, this was the only hotel permitted on the Duke of Bedford's Bloomsbury estates. Candles were lit in the windows of empty rooms, their warm light began to invite new guests inside. 

About Imperial in the Year 1904


Harold Walduck, the son of Thomas Henry Walduck Jnr, built and reconstructed more than 10 hotels in the area, sleeping over 3500 guests.

In 1904, Harold Walduck invited the famous architect Charles Fitzroy Doll to design the original Imperial Hotel in order to meet the excess guest demand at Bedford Hotel. Fitzroy Doll was an English architect of the Victorian and Edwardian eras, who specialised in designing hotels in a Neo-Gothic style.

About Imperial in the Year 1910


In 1910, an unassuming block of flats adjacent to Imperial Hotel was purchased and converted into a stylish hotel with 150 rooms. This was given the name 'Premier Hotel', today known as President Hotel.

Shortly following this came the opening of the National Hotel in 1920 and the Royal Hotel in 1928. Both would later merge together to become Royal National Hotel.

About Imperial in the Year 1913


The popular Victorian Turkish Baths were constructed as part of a 1913 extension to Imperial Hotel. An early photograph reveals its once opulent interior, with heavily decorated walls, ceilings and a mosaic floor. Not only were they open 'day and night', but there was a wide range of other treatments available including Russian vapour, electric light and ultraviolet ray baths.

The baths were demolished, with the rest of the hotel, in 1966. But the statues were rescued and can still be spotted lining the Imperial Hotel courtyard along with a tiled mosaic sign in the pavement, towards the corner of President Hotel.

About Imperial in the Year 1951


Harold Walduck's sons Norman and Stanley continued to rebuild and construct the hotels after returning from serving their country in World War II. They negotiated the lease on County Hotel and built Tavistock Hotel in 1951 - London's first post war hotel.

From 1924 until 1939, writers Virginia and Leonard Woolf lived on the top two floors of Number 52 Tavistock Square, which is now the site of the Tavistock Hotel. Virginia Woolf lived here longer than in any other of her Bloomsbury homes, and wrote most of her novels here. You can now see a famous blue plaque outside the entrance to the Tavistock Hotel commemorating the famous writer.

About Imperial in the Year 1960


The rebuilding of Premier Hotel followed in 1960. It offered guests 449 rooms, with 'bathroom and shower, large screen TV, multichannel stereophonic sound radio, telephone, international razor socket, weighing scales, and many other modern amenities'.

When the new hotel reopened as President, it soon became home to the famous English rock band 'the Beatles' when they came down from Liverpool to London during the summer of 1963.

About Imperial in the Year 1964


During the 1960s Richard, Thomas and Stephen Walduck joined the company, taking over from their fathers.

Bedford Hotel was rebuilt in 1964, followed by Imperial Hotel shortly after in 1970. Royal National was finally completed in 1998 which was and still is, London's largest hotel with over 1630 rooms.

About Imperial in the Year 2013


The Imperial London Family of Hotels has since been joined by the sons and daughters of Richard, Thomas and Stephen Walduck, continuing the long family tradition of welcoming everyone to the city centre.

Our boutique Morton Hotel was the newest addition to the family, which opened in 2013.

A Warm Welcome

Our friendly and generous team are ready to welcome you and make you feel right at home. 

For your reassurance, reception desks are open 24 hours a day, to assist you throughout the day and night. 

Our hotel bars and restaurants are open 7 days a week, to enjoy your favourite meals and drinks, whilst in London.

And our housekeepers with an impressive eye for detail, can make up your room, free of charge during your stay.

Characterful Stays

We're not just any regular accommodation in London. We are hotels packed with character and personality, so you can experience a special stay. 

From our unique architecture and interiors, to our historical stories and staff, you'll find intriguing details wherever you look.
Many of our hotel exteriors reflect Brutalist architecture, a design movement which emphasises patterns, angles and sturdy materials, so don't forget to look up!

There's unforgettable history in our fabric. In the past we've had an array of famous guests, such as the Beatles, who had a long-stay at President Hotel in 1960. Come follow in their footsteps and start your London story. 

Unbeatable Central Location

We're based in Bloomsbury in the heart of London, within easy reach of everything that matters in the city. 

Russell Square underground station on the Piccadilly Line is close to all our hotels and provides an easy link to Heathrow Airport, Covent Garden, Leicester Square, Knightsbridge and more.

Euston and Kings Cross St. Pancras stations are a short 10 - 15 minute walk away, ideal for over ground train connections. 

And a 2 minute walk from the infamous British Museum, we are neighbours to this must-see cultural attraction, for full London immersion. 

Feel like a Local

We've been in London and London has been in use since 1837. So over the years we've uncovered the city's secrets and hidden treasures worth exploring.

It can be hard to know what's best to see and do, considering how vast the city is. We're here to help you see the UK capital through a local's eyes. 

Begin with a browse of our seasonal Explore London Guides, offering a carefully chosen selection of destinations and attractions, from ice-skating in winter to the best shopping spots in summer. 

No more feeling overwhelmed by endless tourist recommendations, we've got you covered, no matter what time of year you decide to visit London.